How to Write Great Case Studies, Jenna Sloan

For journalists, writers, comms professionals or anyone who wants to tell great stories about real people.

Why we love this course

Telling stories is a great way to engage an audience but *shocker* telling a story in a compelling way that actually inspires people to take action is not as easy as it looks. You only need to take a look at your LinkedIn feed to see people bravely giving it a go and not always hitting the mark…

So, we’re very pleased to be featuring Jenna’s fab and super simple to follow course that will guide you step-by-step through the process of creating a great case study. This course will teach you to:

  • Find the people whose success stories you need to be telling
  • Grow your confidence in interviewing
  • Draw out the emotions that make a compelling story
  • Help your audience to remember who you are and what you do
  • Secure valuable publicity and media coverage for your stories


So, even if you already have experience writing case studies, you can build your confidence and enjoyment telling other people’s stories with Jenna’s expert help. Leaving you more time to write your novel. You’re welcome.

You should book this course if

You work in Comms or PR for a small charity/business which provides/sells products or services which directly help people improve their life and wellbeing.

You have some experience or interest in storytelling, but want to feel more confident.

What's the format?

  • Self-paced
  • Video content
  • Written content
  • Activities

The best bits

  • Friendly expert advice
  • Learn at your own pace
  • Practical activities to try out

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